ORCUS was created with a single mission: "To identify and resolve specific shortcomings of the current offerings in the beauty industry."

ORCUS was owned and operated by the Chemist responsible for REDKEN 5th Avenue. While finishing up my Bachelors Degree part-time, I had space in my schedule to start building my portfolio. I was introduced to David Cannell through a friend in New Hope, Pennsylvania and was later brought onto the team as a package designer, where I helped brand and package the first line of haircare products, Embraceable Curls.