A New Jersey-based home goods retailer focused on lifes biggest moments and all things "home."

I lead the User Experience for the Registry product at Bed Bath & Beyond. In a collaborative effort with PMs, engineers & analysts, I design new features and tools that help our registrants build the best registry for their lifestage event, some that have brought in 4MM in added revenue. I run moderated and unmoderated user tests for complex features to validate the effectiveness before investing effort. I take part in weekly critiques with the UX team to improve our quality of work as well as discuss any overlapping designs throughout each vertical of the digital experience.

Some Stats:
• Wrote 19 user tests
• Designed 30+ features in the registry space
• Designed 20+ A/B tests within the company

Registry Quick Picks

The Problem: How might we make it easier for customers to add multiple items from a collection to their registry?
Solution: Add the ability to cherry pick items. Add a sticky footer to the experience for easier "Add to Registry" access when multiple items are selected.
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** This was a pre-FEO (new site) design, therefore the final product does not look like the wires shown.

View the Experience

Registry Tinder

The Problem: Registry adds are down. How can we help registrants add more to their registry? Statistics show that 33% of items on a registry are purchased by gift givers, regardless of how much is on their registry.
Solution: Create a fun, engaging experience focused around mindless registry adds (i.e. things everyone needs).
A/B Test Results: Total swipe rights (adds) are up 10,874 (+11.32%), which equates to $4MM annually in revenue.

* Viewing this feature will require a Registry on a mobile device.

Registry Cash Funds

The Problem: Bed Bath & Beyond does not offer Cash Funds on their site. How can we keep up with competition and make this available to our registrants? Based on customer feedback, this is a much wanted feature.
**This product is not live yet.

Registry Incentives

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